D is for DOG!  It’s that simple. We are inspired by DOG every day; big dogs, little dogs, pedigrees and marvelous mutts all out living, working and playing ... doggy style!

Imagine your favourite outdoor brand jackets and gear for your dog. Jackets to keep your dog dry & warm, buoyancy aids that help keep your dog afloat, dog coats that keep them visible on night manoeuvres, dog gear that breathes, insulates, protects and allows them to move freely.

D-fa Dogs engineers dog jackets & dog gear using the same fabrics and design principles that brands like The North Face®, Ice-Breaker™ and Marmot® make for you.  D-fa use Hydrotex™ soft shells for comfort, Thinsulate™ for warmth, Schoeller Reflex® & Dynatec® for visibility and durability, Pertex™ to reduce weight and New Zealand Merino for all of its natural wonders.

Each dog is unique, so finding the right fit is part art, part science. The design of D-fa gear allows for different shapes through adjustments that accommodate broad shoulders and deep chests.  

D-fa dog gear makes it feel good to be a dog, wherever your adventures take you. Around the block, to the park or into the wilderness!


Float Doggy


Dog Life Jacket



Soft-Shell Activity Jacket